- Client: Winnrz
- Type: Cat B Fitout
- Location: Carnaby Street
- Size: 2,800 Sq ft
Winnrz
(BRIEF)
Winnrz UK, the sister company to Dubai-based Idealz, recently opened its flagship UK location on the iconic Carnaby Street in the heart of Central London.
(BRIEF)
This exciting new space serves as a vibrant retail front where lucky customers can collect their incredible prizes.
Known for offering exhilarating “shop and win” deals, Winnrz entices hopeful participants with the chance to win a variety of prizes, including cash lump sums, cars, phones, and more. As a forward-thinking and dynamic tech company, Winnrz needed a space that would reflect their cutting-edge, fun, and progressive brand.
(KEY FEATURES)
The design team was determined to create an environment that would evoke a sense of euphoria and delight as winners step into the space, transforming it into an immersive experience hub where the joy of prize collection is taken to new heights
From the moment customers walk in, they’re greeted by glowing podiums strategically placed throughout the space to showcase prizes. These captivating displays create focal points of light and visual interest, instantly drawing the eye and elevating the excitement of the moment.
(KEY FEATURES)
To add an element of intrigue and dimensionality, the team incorporated diachronic film on the glass partitions, producing a multi-dimensional effect with vibrant bursts of color that shift as you move through the space. This design detail offers a fresh, modern feel that embodies the thrill of winning and the playful spirit of the brand.
Play Video
(KEY FEATURES)
At the core of Winnrz’s ethos is social impact, infusing play, fun, and possibility into everyday life.
Given their strong online presence, the company required robust AV (audio-visual) capabilities to support filming and content creation, which are essential to their business strategy and social media engagement. To meet these needs, the space was designed with ‘Instagrammable’ zones, providing visually striking backdrops that would encourage both customers and followers to share their experiences online.
(KEY FEATURES)
In contrast to the dynamic front-of-house areas, the back-of-house spaces are designed to be simpler yet still reflect the brand’s identity.
Here, the iconic Winnrz logo and their signature branding colours are subtly integrated into the design, transforming the white walls with vibrant splashes of color that maintain a cohesive visual identity throughout. The bespoke vinyl flooring from Forbo adds the perfect finishing touch, with a carefully crafted pattern in multiple colours that further enhances the unique atmosphere of the space, blending style and functionality in equal measure.
(CONCLUSION)
This flagship location isn’t just a retail store; it’s a celebration of the Winnrz brand—an exciting, colourful, and interactive space that perfectly captures the essence of what it means to win big.
